NORDIC DESIGN stands for beauty, simplicity, elegance and function. Both form and use of material derives from the harsh northern environment and meets the emotional needs of people. With increased concern for Earth´s resources and sustainable development NORDIC DESIGN is more appropriate than ever. Design in Iceland is based on the traditions of NORDIC DESIGN but also reflects close relationship with our unique nature. We at ÓRÓI want to work in the spirit of both traditions and create designs that enrich people´s lives and move their mind.